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Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

Draw on a wide palette of branding elements through video advertising. It’s is a way to brand early, often, and richly.

  • Keep audio to a minimum so viewers focus on visuals.
  • Only highlight the brand in the first five seconds of the ad.
  • Keep your brand subtle to avoid overwhelming viewers.
  • Draw on a wide palette of branding elements.

The correct answer is: Draw on a wide palette of branding elements.

Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.

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