Home » Google Ads Creative Certification » You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

If you’re creating a storyboard to make your first video asset for an app campaign, you should show the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits. It must be on the top priority.

  • Making the brand known by pairing the logo with zoomed-out shots
  • Emotional appeal through compelling storytelling to connect deeply with potential users
  • Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
  • Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits

The correct answer is: Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.

App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities.

App ads should create a connection to the app experience, rather than a human experience of the app. Many top-performing ads don’t show people at all, only their hands. Some don’t rely on a complete story, instead of using music to create an instant connection, or doing a demo of the app itself.

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