While making your first video asset for an app campaign you should prioritize, showing the product experience as quickly as possible. It must be shown with tightly framed shots focusing on app use and benefits.
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Making the brand known by pairing the logo with zoomed-out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
The correct answer is: Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities