Last Updated on 3 weeks by School4Seo Team

Discovery and engagement are the two main marketer objectives for app promotion.

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• Discovery and global expansion
• Global expansion and in-store sales
• Engagement and website growth
• Discovery and engagement

The correct answer is: Discovery and engagement

Explanation: Discovery and engagement are the two main marketer objectives for app promotion.

Discovery focuses on increasing app visibility, driving downloads, and expanding the user base. Engagement aims to keep users active within the app, fostering loyalty and increasing lifetime value. Discovery brings in new users, while engagement ensures they stay and interact. Both objectives are essential for app success. Effective app promotion strategies address both, ensuring a steady influx of users and a positive, long-lasting user experience.

Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app.