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Which of the following roles does an app play in overall business strategy?

Delivering a great user experience as part of the customer journey. This roles does an app play in overall business strategy.


  • Identifying the most important audiences for your business.
  • Improving the average order value of your customer base.
  • Driving as much traffic as possible to a .com website.
  • Delivering a great user experience as part of the customer journey.

The correct answer is: Delivering a great user experience as part of the customer journey.

Users want what they want when they want it — and they move across apps and the web to find it. So building a seamless user experience is key to customer retention and business growth.

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