Discovery and engagement are the two main marketer objectives for app promotion.
- Discovery and global expansion
- Global expansion and in-store sales
- Engagement and website growth
- Discovery and engagement
The correct answer is: Discovery and engagement
Specifically, marketing teams focus on discovery — connecting new users to an app; and engagement — reconnecting existing users to an app.
- Headline: Grow Your Business with App Campaigns Optional
- Chapter: Understand the Apps ecosystem
- Learn more here: Skillshop Google Ads Apps Certification
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