You should brand early, often, and richly Draw on a wide palette of branding elements. Use video advertising to differentiate your business to potential customers.
- Only highlight the brand in the first five seconds of the ad.
- Keep audio to a minimum so viewers focus on visuals.
- Keep your brand subtle to avoid overwhelming viewers.
- Draw on a wide palette of branding elements.
The correct answer is: Draw on a wide palette of branding elements.
Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.