You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?

You should brand early, often, and richly Draw on a wide palette of branding elements. Use video advertising to differentiate your business to potential customers.

• Only highlight the brand in the first five seconds of the ad.
• Keep audio to a minimum so viewers focus on visuals.
• Keep your brand subtle to avoid overwhelming viewers.
• Draw on a wide palette of branding elements.

The correct answer is: Draw on a wide palette of branding elements.

Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.