Last Updated on 1 month by School4Seo Team

To advertise your sports apparel company’s new sneaker collection without restricting performance, you should implement optimized targeting within Display & Video 360 to reach the correct audience.

• Viewability targeting
• Demographic targeting
• Device targeting
• Optimized targeting

The correct answer is: Optimized targeting

Explanation: Optimized targeting enables you to provide soft targeting signals that inform the AI but do not constrain the audience to whom your ads can be served. This means that while you can use inputs such as first-party data, Google audiences, custom audiences, and third-party data as guides, optimized targeting has the flexibility to go beyond these signals to find traffic that performs better. This approach ensures that your new sneaker collection is advertised to the most relevant and responsive audience, maximizing campaign effectiveness without being limited by initial targeting assumptions.

Read more here: https://support.google.com/displayvideo/answer/12060859