In Display & Video 360, you would use data-driven creatives with dynamic rules when you want to customize each of your creatives within your campaign.
- You want to measure your creatives’ performance against your goals.
- You want to build creatives and directly upload to Display & Video 360.
- You want to customize your creatives for mobile apps.
- You want to customize each of your creatives within your campaign.
The correct answer is: You want to customize each of your creatives within your campaign
Explanation: Data-driven creatives with dynamic rules enable you to tailor your advertising message precisely for the right audience at the perfect time. Although incorporating dynamic rules is not mandatory, not using them means Display & Video 360 will default to the creative variant most likely to engage users. These creative rules and signals, integrated with Display & Video 360’s line item targeting, facilitate a streamlined campaign management process. They allow for the creation of personalized ads based on real-time audience and contextual insights, ensuring the delivery of the most relevant message to each user. This approach not only increases the efficiency of your campaigns but also continually optimizes your workflow for better performance over time.
Chapter 16: Personalize Your Message with Dynamic Rules
Read more here: https://support.google.com/displayvideo/answer/9071856