Last Updated on 1 year by School4Seo Team

In Display & Video 360, deal negotiation for exchanges integrated with deal sync should be initiated by advertisers.

• Publishers
• Representatives from Display & Video 360
• Both advertisers and publishers
• Advertisers

The correct answer is: Advertisers

Explanation: Display & Video 360 supports deal negotiations through its integration with the Seller API, allowing for the automatic synchronization of deal details to create inventory sources. Although the Deal Sync API enables sellers to initiate negotiations, it is primarily the advertisers who take the lead in beginning these discussions. They can import and accept deals for consideration at both the partner and advertiser levels within Display & Video 360. Negotiations can proceed with both parties—publishers and advertisers—actively participating to amend, reconsider, and accept the terms directly within the platform. Advertisers typically start this process with a Request for Proposal (RFP), outlining crucial aspects of the campaign like budget and timing, to streamline and facilitate the negotiation process.

Chapter 12: Programmatic Guaranteed Deals in Display & Video 360

Read more here: https://support.google.com/displayvideo/answer/7505945