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Home » Conversion Optimisation Certification Exam » Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?

Last Updated on 4 years by School4Seo Team

  • Display their most popular products on the home page
  • Display contact information
  • Display all their products on the home page
  • Ensure he feels as welcome as if he was at the store

The correct answer is: Ensure he feels as welcome as if he was at the store

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Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. The site marketer for Bernina must Ensure he feels as welcome as if he was at the store to make a good first impression of the site on Jerry.

A good first impression begins with saying hello right away and expressing interest in the customer without awkward pauses or delays. When Jerry arrives at the website for a sewing machine, it’s up to Bernina to make him feel welcome immediately and present a good first impression of their brand right up front.

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