Last Updated on 5 years ago by School4Seo Team

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• Display their most popular products on the home page
• Display contact information
• Display all their products on the home page
• Ensure he feels as welcome as if he was at the store

The correct answer is: Ensure he feels as welcome as if he was at the store

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Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. The site marketer for Bernina must Ensure he feels as welcome as if he was at the store to make a good first impression of the site on Jerry.

A good first impression begins with saying hello right away and expressing interest in the customer without awkward pauses or delays. When Jerry arrives at the website for a sewing machine, it’s up to Bernina to make him feel welcome immediately and present a good first impression of their brand right up front.

You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?