Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

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Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

  • Cross-channel
  • Custom variable
  • Action
  • Transaction

Correct answer is:

  • Transaction

Explanation: Track purchases with transactions:

The transaction activity uses revenue from purchases to calculate conversions. There are a number of different ways to configure sales tracking. You can either count each transaction (may include multiple items) as a conversion using the “Transactions – Number of Sales” tag or you can track each item purchased as a conversion, using the “Transactions – Items Purchased” tag.

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