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What is search engine marketing?

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What is search engine marketing?
  • When a system requires you to work with an expert in search engine optimization
  • When an advertiser runs ads that show up alongside natural search results on a search engine
  • When an advertiser makes improvements to their own website, so that it ranks higher in natural search results
  • When search engines attempt to increase their market share

Correct answer is:

  • When an advertiser runs ads that show up alongside natural search results on a search engine

Explanation: Search engine marketing is how advertisers get their message in front of users who are searching online. Each search engine displays ads alongside search results.

The general process includes:

  • An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
  • The engine ranks advertisers based on their bid and relevance to the search
  • The best matching ad appears alongside the user’s search results

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