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Home / DoubleClick Search Basics Answersheet / What are the advantages of using DoubleClick Search to manage a large and complex campaign?

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

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What are the advantages of using DoubleClick Search to manage a large and complex campaign?
  • Reduced cost
  • Centralized management and reporting with automated bid strategies
  • The capability of running promotions on one engine at a time
  • Exclusive access to Google search advertising

Correct answer is:

  • Centralized management and reporting with automated bid strategies

Explanation: DoubleClick Search is Google’s search engine management solution. It provides centralized management and reporting of search campaigns across multiple engine accounts. An agency could be running campaigns on Bing Ads and AdWords, for example, and manage both through DoubleClick Search.

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