Bid strategies can find the most opportunities under which condition?

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Bid strategies can find the most opportunities under which condition?

  • A large portfolio with many trade-offs and opportunities
  • A small portfolio with very clear goals
  • A very focused portfolio that is not very complex
  • A large portfolio that focuses on a single device

Correct answer is:

  • A large portfolio with many trade-offs and opportunities

Explanation: Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance.

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