Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

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Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

  • Add another transaction tag to the activity group
  • Create a separate activity group and a transaction tag in it
  • Add a “Transaction – Items Purchased” tag to the group
  • Ensure the activity group uses a custom variable

Correct answer is:

  • Create a separate activity group and a transaction tag in it

Explanation: A Floodlight activity group is a container for Floodlight activities. You need to create at least one Floodlight group before you can create Floodlight activities and tags in Search Ads 360.

Each group can contain only one type of activity. For example, you can create one group for action activities and another group for transaction activities.

To create or edit Floodlight activity groups and Floodlight activities in Search Ads 360, your Google account needs all of the following permissions:

  • In Search Ads 360, your account needs agency manager or advertiser manager permissions.
  • Your account also needs a user profile in Campaign Manager with the following permissions:
  • Floodlight: full access
  • Access to the Campaign Manager API

Read more here: https://support.google.com/searchads/answer/2478308

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