Floodlight tags in Campaign Manager 360 measure customer conversions and create audience lists to improve user engagement.

• They can create enhanced creatives and report on multi-platform campaigns.
• They can measure customer conversion and create audience lists for enhanced user engagement.
• They can measure customer conversion and create enhanced creatives.
• They can create audience lists for enhanced user engagement and create enhanced creatives.

The correct answer is: They can measure customer conversion and create audience lists for enhanced user engagement.

Explanation: Floodlight tags track user activities on a website, enabling advertisers to measure conversions and build audience lists. By placing these tags on specific pages, such as an order confirmation page, advertisers can identify users who complete a purchase. These users are then added to audience lists, which can be used for targeted advertising. For instance, advertisers can serve special offers to previous buyers, increasing engagement. Audience lists can also be shared across advertisers or accounts for broader campaign strategies. This functionality helps optimize ad targeting and improve campaign performance. (support.google.com)