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Home » Campaign Manager 360 » A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

A marketing manager for a German food brand is finalizing the campaign for a new product launch. Who should the manager reach out to in the company to share the Campaign Manager 360 tags with advertisers?

The marketing manager should reach out to the Agency Trafficker to share Campaign Manager 360 tags with advertisers. This role is responsible for managing ad placements, creatives, and placement tags to ensure seamless campaign execution.

  • Agency administrator
  • Agency trafficker
  • Agency media planner
  • Agency creative planner

The correct answer is: Agency trafficker

Explanation: In Campaign Manager 360, an Agency Trafficker is responsible for setting up and managing advertising campaigns. They handle key tasks such as uploading creatives, assigning ads to placements, and distributing placement tags to advertisers. If additional planning responsibilities are required, an Agency Trafficker/Planner may be involved, as they have both trafficking and media planning permissions. Assigning the right team member ensures smooth campaign execution and compliance with advertising requirements.

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