Floodlight tags in Campaign Manager 360 measure customer conversions and create audience lists to enhance user engagement.

• Measure customer conversion and create enhanced creatives
• Create audience lists for enhanced user engagement and create enhanced creatives
• Create enhanced creatives and report on multi-platform campaigns
• Measure customer conversion and create audience lists for enhanced user engagement

The correct answer is: Measure customer conversion and create audience lists for enhanced user engagement

Explanation: Floodlight tags track user interactions on a website, allowing advertisers to monitor conversions and build audience lists. For example, placing a Floodlight tag on an order confirmation page helps identify users who complete a purchase. These users are added to an audience list, which can then be used for targeted advertising, such as displaying special offers. To use audience lists, advertisers first create Floodlight activities that add users to lists and then define expressions to target them. Audience lists can also be shared across advertisers and accounts for broader reach, improving campaign effectiveness. (support.google.com)