In Campaign Manager 360, you would use the video impressions or video starts metric when your footwear client launches a new line of basketball sneakers and runs video ads. This metric helps track how many times their video ad was served to users.

• You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
• You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.
• Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
• Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.

The correct answer is: Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.

Explanation: The video impressions or video starts metric in Campaign Manager 360 tracks the number of times a video ad begins playing. It helps advertisers measure the reach of their video ads. For a footwear client launching a new basketball sneaker line, tracking this metric ensures they understand how frequently their ad is being served. This helps evaluate campaign effectiveness and refine targeting if needed. Visit: support.google.com/campaignmanager