In Campaign Manager 360, you would use the video impressions or video starts metric when your lawncare client is launching a video ad campaign for a new franchise and wants to determine how many times their video ad was served to users.
- Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched to the midpoint of the video ad.
- You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
- Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
- You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.
The correct answer is: Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
Explanation: The video impressions or video starts metric in Campaign Manager 360 measures the number of times a video ad begins playing, indicating how often the ad is served to users. For a lawncare client opening a new franchise, monitoring this metric helps assess the reach and initial engagement of their video ads, providing insights into the campaign’s effectiveness in attracting potential customers. support.google.com