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Home » Campaign Manager 360 » You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?

You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?

Campaign Manager 360 supports different types of video ad creatives, including in-stream video and in-stream video redirect. These formats enable advertisers to deliver video ads effectively across various platforms.

  • In-stream video and in-text video
  • In-banner video and bumper video
  • In-banner video and out-stream video
  • In-stream video and in-stream video redirect

The correct answer is: In-stream video and in-stream video redirect

Explanation: Campaign Manager 360 offers three primary types of video creatives. In-stream video ads contain a single video and are non-interactive. In-stream video redirect creatives allow tracking of video ads hosted on external ad servers by redirecting to a specified VAST URL. VPAID (Video Player-Ad Interface Definition) is an advanced interactive format that enhances engagement by allowing users to interact with the video player. In-stream video and in-stream video redirect creatives can be directly added to Campaign Manager 360, while VPAID ads require creation in Studio before syncing. (support.google.com)

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