The Performance Over Time report shows how core metrics like clicks, CPC, and overall spend evolve for your Sponsored Product campaigns, providing key insight into campaign effectiveness over time.
- Attributed purchases
- Matched target
- Performance Over Time
The correct answer is: Performance Over Time
Explanation: The Performance Over Time report is the report you should use to measure the overall performance of Sponsored Products campaigns. This report displays changes in key metrics—such as clicks, cost per click (CPC), spend, and conversions—over a specified period, helping you track trends and optimize your campaign strategy for maximum results.
Reference: https://advertising.amazon.in/help/GEN8F92YG8C694HY