Maximize purchases by investing more budget in campaigns that deliver higher performance, based on insight-driven analysis.

• Increase budget for the lower-performing campaigns to continually drive traffic to your products
• Use more general keywords for the lower-performing campaigns to continually drive traffic to your products
• Reallocate your ad budget from lower-performing to the higher-performing campaigns

The correct answer is: Reallocate your ad budget from lower-performing to the higher-performing campaigns

Explanation: To optimize your campaigns for more purchases, shift your ad budget from lower-performing campaigns to higher-performing ones. By analyzing campaign insights and identifying which ads are achieving better performance, you can allocate more resources toward those successful campaigns and maximize your overall return on investment. This strategic reallocation helps ensure that your marketing spend is being invested where it yields the greatest impact and purchase rates.