Increase bids for keywords and products with higher conversion rates to optimize your Amazon Ads bid strategy and achieve better campaign performance.

• Identify the keyword and products with higher viewable cost per mille (vCPM) and decrease bids
• Identify the keyword and products with lower ACOS and decrease bids
• Identify keywords and products with higher conversion rate and increase their bids

The correct answer is: Identify keywords and products with higher conversion rate and increase their bids

Explanation: When optimizing your bid strategy in Amazon Ads, you should identify the keywords and products with a higher conversion rate and increase their bids. By allocating more budget to high-performing search terms and product targets, you boost their visibility and maximize sales opportunities. This targeted approach ensures your ad spend is directed where it’s likely to generate the highest return, while underperforming keywords can have their bids reduced or paused to avoid wasted spend.

Reference: https://advertising.amazon.com/library/guides/sponsored-products-best-practices