Conversion share is included in the top search terms report, showing what portion of purchases for a search term your product captures versus the competition.
- Order units
- Repeat customer count
- Conversion share
The correct answer is: Conversion share
Explanation: The top search terms report includes a variety of important metrics, one of which is conversion share. Conversion share represents the percentage of total conversions for a particular search term that are attributed to your product, helping you understand how well your product is turning searches into actual purchases compared to competitors. This insight is highly valuable for optimizing keywords and increasing your share of conversions for top-performing search queries.
Reference: https://advertising.amazon.in/help/G4CD7KRMY2JV67LC