- AI decides which recommendations to apply automatically to campaigns, without any need for human input.
- Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings.
- Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance.
- Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
The correct answer is: Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns.
Explanation: Opting into automatically applied recommendations carries significant benefits for marketers. As outlined in the provided content, this feature allows advertisers to automatically apply a certain subset of optimization score suggestions to improve account performance. This ensures that best practices are implemented across all campaigns within an activated account, helping the account operate at its full potential. These recommendations, surfaced in real-time from the millions of intent signals captured through automation, adjust to market changes as they occur, thereby ensuring that campaigns are continually optimized towards an advertiser’s true goals.