- It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example.
- It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign.
- It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account.
- It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.
The correct answer is: It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site.
Explanation: Conversion delay is a critical factor to consider in digital advertising, representing the time taken from when a user clicks on an ad to the moment they complete a conversion on a site. This delay can also include the time required for an advertiser to upload offline conversion data into Google Ads. Understanding this delay is essential when evaluating performance metrics such as target Return on Ad Spend (ROAS) and maximized conversion value. Tools like the bid strategy report can help marketers identify their conversion delay and adjust their analysis accordingly. It’s also important to consider conversion delay when setting new conversion goals, as learning only begins when a new goal is included in conversions.