- Cost-per-click
- Marketing spend
- Cost of goods sold
- Profit
The correct answer is: Profit
Explanation: A compelling example of a business objective that needs to be defined before adopting an AI-powered solution is “profit.” The initial step towards implementing any Google AI solution is determining the relevant, impactful metrics for your business. The business objective, such as profit, should be designed to drive and measure business results. This objective should then be closely aligned with marketing metrics, which may include total revenue return on ad spend or profitability per pound invested.