A store marketing/traditional marketing team would prioritize growing in-store sales through various marketing channels.
- Grow digital sales through digital marketing channels.
- Grow in-store sales to franchisees.
- Grow top-line sales through eCommerce
- Grow in-store sales through a range of marketing channels.
The correct answer is: Grow in-store sales through a range of marketing channels.
Explanation: A robust O2O (Online-to-Offline) strategy requires a deep understanding of the roles of different teams within an organization. Especially in larger entities, the scope and authority of these teams can be intricate. When it comes to the store marketing or traditional marketing team, their primary objective is straightforward: increase in-store sales. To achieve this, they utilize a diverse mix of marketing channels, including but not limited to circulars, TV, and other traditional avenues.