Last Updated on 1 month by School4Seo Team
The right Smart Bidding strategy for an online retailer aiming to increase value and meet a target return metric is Target ROAS.
- Maximize clicks
- Maximize conversions
- Target conversion value
- Target ROAS
The correct answer is: Target ROAS
Explanation: The perfect Smart Bidding strategy for an online retailer intending to boost their Search campaign value and meet a set target return metric is the Target ROAS (Return On Ad Spend). As discussed in the Guide to Smart Bidding, this strategy utilizes Google’s AI to predict potential conversion values, dynamically adjusting bids to maximize returns. If high-value conversions are likely, Target ROAS bids high; for lower value conversions, it bids less, thereby optimizing the retailer’s ad spend in real-time.