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What is the default attribution model for Floodlight?

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  • Search Ads 360 – All Q&As
  • * Updated on 08-Nov-2018
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What is the default attribution model for Floodlight?
  • Last Impression
  • First interaction
  • Last Click
  • First Click

Correct answer is:

  • Last Click

Explanation: By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

Read more here: https://support.google.com/searchads/answer/6194849

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