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Home / search ads 360 / If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

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If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
  • Campaign Manager’s timezone
  • Greenwich Mean Time (GMT)
  • The advertiser’s timezone
  • The engine’s timezones

Correct answer is:

  • The advertiser’s timezone

Explanation: If you scope to the advertiser level, you may include engine accounts that use different time zones. Note that hourly reports will still report engine metrics and conversions in each engine account’s time zone.

For example:

  • Engine account “A” uses the Eastern time zone, and reports a conversion occurring at 9pm.
  • Engine account “B” uses the Central time zone, and reports a conversion occurring at 8pm.
  • Even though both conversions occurred simultaneously, an hourly report will show the click from Engine account “A” as occurring in hour 21, and the click from Engine account “B” as occurring in hour 20.

Read more here: https://support.google.com/searchads/answer/6284618

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