Home » Mobile Experience Certification Exam » Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?

  • Chrome UX Report
  • Chrome DevTools
  • Google Web Vitals
  • Google Ads landing page report

Correct answer is: Google Ads landing page report

Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong.

To analyze this, you can use Google Ads landing page report to measure the effectiveness of your landing page.

Your Google Ads account is equipped with a landing pages report. This is where you can see how your landing pages are performing. The landing pages report also identifies the mobile-friendliness of your pages.

The Landing pages report shows performance data for each landing page URL, including both the Final URL and the Mobile Final URL. You’ll also find the expansions of those landing page URLs in the report.

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