Home » Mobile Experience Certification Exam » The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
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The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

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  • It uses given information.
  • It implements dynamic scripting.
  • It implements mobile deep linking.
  • It delivers a relevant landing page.

The correct answer is: It delivers a relevant landing page.

The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. A savvy marketer would make sure the landing page for that ad is relevant to the user’s search.

Too often, however, a search will lead a user to a category page or a homepage that doesn’t match what they want. Let’s see what it looks like if a landing page is personalized for a user like Sofia, presenting dynamic content that matches what she’s looking for.

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