- It implements dynamic scripting.
- It uses Progressive Personalization.
- It uses known user signals.
- It delivers a relevant landing page.
The correct answer is: It delivers a relevant landing page.
The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. A savvy marketer would make sure the landing page for that ad is relevant to the user’s search.
Too often, however, a search will lead a user to a category page or a homepage that doesn’t match what they want. Let’s see what it looks like if a landing page is personalized for a user like Sofia, presenting dynamic content that matches what she’s looking for.