Home » Mobile Experience Certification Exam » The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

  • It implements dynamic scripting.
  • It uses Progressive Personalization.
  • It uses known user signals.
  • It delivers a relevant landing page.

The correct answer is: It delivers a relevant landing page.

The project managers for TechBooks.com are demonstrating to the marketing team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. A savvy marketer would make sure the landing page for that ad is relevant to the user’s search.

Too often, however, a search will lead a user to a category page or a homepage that doesn’t match what they want. Let’s see what it looks like if a landing page is personalized for a user like Sofia, presenting dynamic content that matches what she’s looking for.

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