- So that all teams can handle user feedback
- So that the teams can collaborate on leadership efforts
- To create diverse strategies within each individual team
- To make sure branding consistency and minimize errors
Correct answer is: To make sure branding consistency and minimize errors
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Always create centralized design standards. Make sure everyone knows and uses the standards, to ensure branding consistency and minimize errors. It is important that all teams at a user-focused organization work from the same standards and follow the same principles.