Last Updated on 1 month by School4Seo Team
The recommended action for Nelson to gain the support of WorldTrend’s leadership in building a strong, more user-focused organization is showing benchmark data across the competition.
- Showing a summary breakdown of the Google Ads account
- Showing the performance statistics of the design team
- Showing a comparison of performance between the development and marketing teams
- Showing benchmark data across the competition
The correct answer is: Showing benchmark data across the competition
Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Showing benchmark data across the competition is a recommended action for Nelson to gain the support of leadership in this area.
Speed plays a critical role in user experience, but sometimes it takes extra effort to convince executive leadership to prioritize it. Some leaders might care more about speed if they can see its impact on conversion rates, customer engagement, or page ranking in Search. Others might be influenced by benchmarks and comparisons to the competition.