- Showing the performance statistics of the design team
- Showing a summary breakdown of the Google Ads account
- Showing a comparison of performance between the development and marketing teams
- Showing benchmark data across the competition
Correct answer is: Showing benchmark data across the competition
Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Showing benchmark data across the competition is a recommended action for Melanie to gain the support of leadership in this area.
Speed plays a critical role in user experience, but sometimes it takes extra effort to convince executive leadership to prioritize it. Some leaders might care more about speed if they can see its impact on conversion rates, customer engagement, or page ranking in Search. Others might be influenced by benchmarks and comparisons to the competition.