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• Why is one Google Ads campaign performing better than another campaign?
• Why is the majority of traffic to the site coming from mobile devices?
• Can the click-through rate be further improved for this ad?
• How valuable is the traffic to this page?

Correct answer is: How valuable is the traffic to this page?

Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. With the PIE framework criteria, the questions “How valuable is the traffic to this page?” would fit in.

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PIE Framework Criteria

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

Jadon is the business owner of Cakesie. Jadon knows how important conversion rate optimization is, but he’s limited with his time. Jadon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?

RecruitJet is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within RecruitJet are worth testing, Keaton is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?