- Investing heavily in developer resources
- Having the marketer take sole responsibility of making user-centric design
- Segmenting teams internally to drive individual focus
- Creating a continuous cycle of listening to users, testing and iterating
Correct answer is: Creating a continuous cycle of listening to users, testing and iterating
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Lydia is determined to transform their business, Naturentic, into a user-focused organization. A key characteristic of a user-focused organization is to create a continuous cycle of listening to users, testing, and iterating. According to a 2018 McKinsey & Company report user-first companies stay successful by having strong executive leadership support for the principal of Ongoing Testing.