Last Updated on 1 month by School4Seo Team

The phases of the user journey described as the “messy middle” include the exploration and evaluation phase.

• The initial search and exploration phase
• The exploration and action phase
• The initial search and action phase
• The exploration and evaluation phase

The correct answer is: The exploration and evaluation phase

Explanation: Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. A big part of the user journey is spent on exploring and evaluating different options. This is what’s known as “the messy middle”.

Fred is explaining to their client, Foodoko, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?

Fred is explaining to their client, Munchoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?