Last Updated on 1 month by School4Seo Team

A view-through conversion action occurs when a customer sees but does not interact with your ad and then later completes a conversion on your site.

• A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
• A view-through conversion action is when there are only conversions from browsers that don’t allow cross-site cookies.
• A view-through conversion action is done in-store only and doesn’t require the customer to have interacted with your ad.
• A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.

The Correct Answer is: A view-through conversion action is when a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site.

Explanation: A view-through conversion action occurs when a customer sees but does not interact with your ad and then later completes a conversion on your site.

View-through conversions measure the impact of display ads even when users don’t click them. If a user sees a display ad, doesn’t click, but later visits your website and converts, it’s counted as a view-through conversion. This metric helps assess the influence of display ads in driving conversions beyond direct clicks. It acknowledges that visual exposure can contribute to customer actions, even without immediate engagement.

View-through conversions capture instances when a customer sees an ad, doesn’t interact with it directly, but later completes a conversion on your site. This valuable metric, distinct from direct ad interaction conversions, offers unique insight into your display or video ad campaigns’ effectiveness, as they measure conversions following ad impressions, not clicks.

Read more here: https://school4seo.com/google-ads-tips-and-tricks/unlocking-the-power-of-view-through-conversions-maximizing-your-google-ads-roi/