Last Updated on 1 month by School4Seo Team

An example of a Smart Bidding strategy is Target CPA.

• Manual CPC
• Enhanced impressions
• Target CPA
• Viewable CPM

The Correct Answer is: Target CPA

Explanation: Target CPA is an example of a Smart Bidding strategy.

Smart Bidding uses Google’s machine learning to optimize bids for each auction. Target CPA focuses on getting as many conversions as possible at your specified cost-per-acquisition. It analyzes historical data and real-time signals to adjust bids, aiming to achieve your target CPA. This automation simplifies campaign management and improves performance by leveraging data-driven insights. It’s a key component of Google Ads’ automated bidding options.

Target CPA is an example of Google Ads’ Smart Bidding strategy, designed to maximize conversions at a set cost-per-acquisition (CPA). It employs advanced machine learning to automatically optimize bids and leverages real-time signals during each auction. With this strategy, Google Ads strives to achieve an average CPA equal to your target, factoring in changes outside of Google’s control to maintain optimal performance.

Read more here: https://support.google.com/google-ads/answer/6268632