Last Updated on 1 month by School4Seo Team

Enhanced conversions for leads can be described as using hashed, first-party data.

• You’d say it uses third-party data.
• You’d say it requires customer relationship management (CRM) system modification.
• You’d say it uses hashed, first-party data.
• You’d say it requires Google Click Identifier (GCLID) storage.

The correct answer is: You’d say it uses hashed, first-party data.

Explanation: Enhanced conversions for leads can be described as using hashed, first-party data.

Enhanced conversions improve lead tracking accuracy by securely matching your first-party customer data (like email addresses) with Google’s data. This matching is done using hashed data, ensuring privacy. This allows Google to more accurately attribute conversions to your ad campaigns, even when users convert offline or across devices. This leads to better campaign optimization and more accurate measurement of your marketing efforts, providing a clearer picture of which ads are driving valuable leads.