Home » Mobile Experience Certification Exam » Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Why is CRO important?

  • It gives businesses an accurate projection of what to expect from the industry and its users in the future.
  • It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.
  • It provides invaluable insights into what other businesses are focusing on in the same industry.
  • It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

The correct answer is: It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

CRO takes the simple goal of delivering a great user experience and turns it into an operational strategy for the business. A 2018 Forrester study found that 90% of firms say their CRO program is either “extremely valuable” or “valuable” to achieving their organization’s strategic goals.

Jane recently attended a conference where great emphasis was placed on the topic of conversion rate optimization (CRO). Jane feels like CRO would take their business, Thermala, to the next level. Because as stated in the previous paragraph it takes the goal of delivering a great user experience and turns it into an operational strategy for the business.

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