Last Updated on 1 month by School4Seo Team

If you’re a marketer setting up the value of an online conversion action, you should assign the value as $20 if the average value of a lead is $20.

• Regardless of the value of the lead, you’d always set it as $0.
• If the average value of a lead is $20, you’d assign the value as $200.
• Regardless of the value of the lead, you’d always set it as $1.
• If the average value of a lead is $20, you’d assign the value as $20.

The Correct Answer is: If the average value of a lead is $20, you’d assign the value as $20.

Explanation: If you’re a marketer setting up the value of an online conversion action, you should assign the value as $20 if the average value of a lead is $20.

Assigning accurate conversion values is crucial for measuring ROI. By setting the conversion value to the average lead value ($20), you enable Google Ads to calculate the return on ad spend (ROAS). This allows you to understand the financial impact of your campaigns and optimize bids accordingly. This method ensures that the bidding algorithms prioritize conversions that contribute most to your business’s revenue, leading to more efficient and profitable campaigns.

As a marketer, when setting up the value of an online conversion action, you should align it with the average lead value. For instance, if the average value of a lead is $20, the conversion action should be assigned this same value. This approach assists in accurately tracking campaign success and optimizing marketing expenditures.