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What is Search Engine Optimization And How to Do It?

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What is search engine optimization?

Search Engine Optimization is a process of optimizing the website by updating the layout, using informative content and building a reputation with backlinks. This SEO process can get your website ranked higher on the search engine. That’s why it is called Search Engine Optimization.

A search engine is a place where you can expand and promote your business. But to get your website ranked, you have to make your website SEO friendly.

Types of Optimization Processes

There are two types of optimization and both are essential to get your website ranked.

1. On-Page Optimization

We optimize the website layout and write unique, informative and keyword-rich, and errorless content with expert knowledge on the website. That is why it is called on-page optimization. In order to optimize our web pages, we use meta tags, optimize JS and CSS, and use images and videos with informative keywords, alt, and title tags. We focus on reducing page load time, page responding time and improving the usability of the webpage. We check if our keywords are rightly mapped to the relevant page with internal linking.


2. Off-Page Optimization

We emphasize building a reputation on the web by getting relevant content posted about our business. People post about our business and give us backlinks. We make our presence on others than our website. That is why it is called off-page optimization. In order to optimize your website through links and reputation, you should participate in Q&As, guest posts, blogs, video tutorials, and guides and on all those activities that can bring new users to your website through the links. But never prefer to buy links from link farming websites.


Check Your Knowledge – Complete This Assignment

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1. This SEO process can get your website ranked higher on the search engine. That’s why it is called __________.

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2. In the off-page optimization________. (Select two correct answers.)

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3. There are two types of optimization processes.

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4. In order to optimize your website through links and reputation, you should______

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5. Search Engine Optimization is a process of optimizing the website by……(Select two correct answers)

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