Search Engine Marketing is different from Search Engine Optimization. Search Engine Marketing is an instant results-driven process. You can get desired results in a few minutes by spending money on search engines.
Google AdWords, Yahoo Ad, and MSN Ad center are the example of Search Engine Marketing. This is an excellent approach to promote your new business from the first day. Search Engine Marketing is an excellent approach to target your customers. You can get visitors from specific areas according to your interest and requirement.
You need not do link building and need not write title meta tags, enrich content, and even no need to consider page weight. Because you pay for ranking. Another name of Search Engine Marketing is PPC. In this case, you just pay for clicks on the advertisement that bring visitors to your website.
That’s why it is called PPC. It means “Pay Per Click”. You are actually given a space where you can write an ad to represent your business and product; wired on search engines by an interface given by Google, Yahoo, and Bing. Usually, 25 characters space is given for writing title and 35 + 35 characters space to describe your business or show coupons and schemes. You then mention the landing page URL, where the user is landed after a click.
In SEM you get ranking according to your bid amount, targeting the keyword for click and performance of your Ad. CTR is the main term that is considered to determine the ranking of your ad. It is calculated by a simple formula: clicks*100/Impressions. As high CTR you have, as high your site will be ranked. Your targeted bid is not exactly deducted after click.
If your ad is performing excellently and with excellent CTR then you get a discount on clicks. It means you are charged less for a click just because of your ad performance. Few more factors are considered while ranking. Google assigns a Quality score to every keyword, campaign, and ad group. This quality score is calculated by the performance of keywords, campaigns, and ad groups. The quality of the landing page also matters for ranking. You can get a higher ranking by spending a lesser amount than your competitors by improving the quality of the landing pages and ad copy.
The search engine runs its own program to make SEM professionals. You have to take an exam to be a certified professional. These certifications help SEM professionals reach the next level of their careers. The cost of these exams varies from search engines to search engines. In the syllabus, you are taught by online tutorials, ebooks, video channels, and PDF files. Course material to become a Professional Search Engine Marketer is usually available by Google, Yahoo and Bing.